That said, you can (and should) adjust the settings of paid search campaigns to target users based on location and other factors. With paid search, your client’s ad is placed based on target keywords instead of targeting a specific audience interest. Here's an example of a paid Google search ad: Paid search means that you're paying to have your client’s listing featured on a search engine result page (SERP). Traditionally, Google Ads (AdWords) is paid search. paid social, to help you decide which option might be best suited for a specific client. This article focuses primarily on the differences between paid search vs. Then you'll be charged a certain amount of money (more on that later) every time someone clicks one of your client’s ads. When you create an ad on either platform, you enter an auction in which you place a bid for how much you want to pay for ad space. But how do they actually work?īoth are advertising platforms that operate on a pay-per-click (PPC) basis. You've certainly seen both types of ads when you scroll on Facebook or search on Google. They come in a variety of formats including single images, videos, slideshows, and more, and can be targeted to extremely specific audiences.
Ads can appear in Facebook’s Feed, Facebook Messenger, and non-Facebook apps and websites within the Meta ecosystem. View those metrics in Google Analytics directly or use a client reporting tool like AgencyAnalytics for a more streamlined, consolidated overview.įacebook Ads is Facebook’s targeted advertising platform. To monitor your client’s progress, data-tracking is an absolute must. It can place ads in the results of search engines (like Google Search) and non-search websites, mobile apps, and videos. Google Ads is a paid advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. Read on to learn about:ĥ Key Differences Between Facebook Ads and Google Adsįacebook Ads vs. No matter if you're an expert or just getting started, in this guide, we'll discuss the key differences and important statistics between Google Ads and Facebook Ads. The two ad platforms have a lot of common ground, but a few significant differences will help your agency determine the best fit for your clients. Since time and money are limited, where do you start to get the most bang for your buck?
#Google my business ads drivers
Both can be significant drivers for your client's businesses, and many agencies use both in congruence to maximize their reach. As your agency is well aware, Google Ads (formerly known as AdWords) and Facebook Ads are the two gorillas of PPC advertising.
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